Caravan Coop has been commissioned by MagicBeans, an Irish start-up, to design the entire design of its future mobile application, its website, and to create the designs principles that will dictate the overall look/feel. To do this, we aimed to create a reassuring user experience, intuitive and fun, all enhanced by a visually "magical" world!
For a distinct, bold and humorous visual identity, we worked diligently on the branding and new logo - providing a friendly, bean-shaped mascot. The mascot will accompany the user throughout the discovery of the application, and at each major stage of its use.
« Working on the user experience and the many interfaces has been a huge treat, I will never forget this visual identity, the real cherry on the sundae! »
A smooth and reassuring experience for the user was paramount. Making a bank transfer is not always the most exciting task, especially when our precious dollars fly to new horizons. Many prototypes and the creation of the mascot "Bean" allowed us to successfully meet this great challenge. Being able to cheer up even if your wallet is on a diet, that's our magic!
Another essential aspect: presenting graphical interfaces that would go to the basics and allow users to navigate through the application in a jiffy.
« It was a pleasure to work on this mandate, we really enjoyed creating the entire design ecosystem surrounding the application and it shows in the results, it’s a memorable project! »