Marketing Director, Fibrenoire
With the framework laid out, Caravan was mandated for the complete redesign of the company's website. A redesign in tune with the current times, where high-end services offered would be at the heart of the new vision. After executing the artistic direction, interface design, photography supervision, integration and development of a CMS... and with a few hundred coffees later, we were proud to present, in a few words and images, this vastly complex and very rewarding project!Discover Fibrenoire website
Fibrenoire's new website needed to be clear, more intuitive and more scalable than before. Inspired by the clean lines of Apple's popular interfaces, a custom-made library of a hundred graphic elements were created (UI kit), harmonizing the pages by standardizing many components (buttons, cards, carousels, etc.).
Among the other major challenges, there was a need to highlight the various services and expertise of the company, but also the 5 values that form the basis of their communication: transparency, results, "innovativeness", professionalism and commitment.
« Making fiber-optics more "sexy" and repositioning the brand to be more relevant, while avoiding the startup or corporate style, was quite challenging! A big and beautiful project that I will not easily forget. »
Python was the programming language used internally at Fibrenoire. Our developers also possess this expertise, so it seemed natural for us to redesign their website with it. For the CMS, we chose Wagtail, an open-source product that elegantly combines simplicity of use and efficiency with important features for the customer.
« This project has allowed us to familiarize ourselves with a new technology: Wagtail. Once again, the Python community has not disappointed us with a free, effective and powerful product, and we intend to use again for future projects! »
In order to offer a modular and scalable website, we needed a framework that would allow efficient maintenance and quickly adapt to the changing tech environment. Bootstrap was the obvious choice for this project. In addition to being open-sourced, it allowed us to apply Fibrenoire's new visual signature to the interfaces.
« The development of many modules that can be used as desired via the CMS, and on any page of the site, was definitely a challenge! In the end, we managed to deliver a flexible, modern website and with many features. As simple as that! »